Sales Lead [Account Executive]

CrowdBuilding is the go-to starting point for community-led housing. On CrowdBuilding.com, anyone with a shared housing dream can find everything they need to take the next step. Home seekers can start their own initiative or join an existing one, connect with others, and apply for building plots.

The Netherlands faces a shortage of 100,000 new homes every year. Community-led housing can help address this shortage in a social, sustainable, and affordable way. CrowdBuilding envisions a housing market where community-led housing is a given. That’s why the platform makes community-led development accessible to everyone. Together with communities, municipalities, and experts, CrowdBuilding is paving the way for 100,000 community-led homes by 2035.

We are growing fast and are looking for a commercially exceptional salesperson to help us expand our partnerships with project developers.

The Role

We are hiring a Sales Lead/Account Executive to drive new business and accelerate growth through partnerships with property and project developers.

This is a role for someone who is genuinely motivated by sales and commercial outcomes. You will own your pipeline end-to-end, lead high-stakes conversations with senior stakeholders, and close complex deals.

At the same time, this role includes mentorship responsibilities: you will support and guide a small sales team (currently two people) while staying highly hands-on in your own sales delivery. Over time, this role is expected to evolve into a Sales Manager role.

You will work closely with a founder and collaborate daily with the sales team to build a scalable sales approach as CrowdBuilding grows.

Key Responsibilities

1) Sales & Revenue Growth (Primary Focus)

• Own the full sales cycle: lead generation, outreach, qualification, discovery, proposal, negotiation, and closing.

• Build and manage a strong pipeline of property/project developer partners.

• Run high-quality sales conversations with senior decision-makers (e.g. development directors, project managers, leadership teams).

• Develop and deliver compelling proposals that translate CrowdBuilding’s value into clear commercial outcomes.

• Consistently hit or exceed targets, and maintain momentum across longer sales cycles.

2) Strategy & Sales Process Improvement

• Work with the founder and sales team to refine the sales strategy.

• Improve sales structure: pipeline management, CRM discipline, reporting, forecasting, and deal reviews.

• Identify repeatable sales motions and build scalable approaches (playbooks, messaging, templates).

• Share market feedback and insights with Product and Partnerships to strengthen the proposition.

3) Team Mentorship & Coaching (Secondary Focus)

• Support and coach two sales colleagues to help them improve performance and confidence.

• Lead by example through strong execution and hands-on deal work.

• Help shape team rituals and structure (weekly pipeline reviews, goal setting, feedback loops).

• Contribute to hiring and onboarding as the sales function grows.

What Success Looks Like

• A healthy and growing pipeline of qualified project developer leads.

• Consistent deal conversion and predictable revenue growth.

• Clear sales reporting and forecasting, with strong CRM hygiene.

• Increased sales capability across the team through coaching and structured collaboration.

• Strong collaboration with the founder and internal stakeholders, translating commercial needs into action.

Who You Are

You are a senior, commercially sharp salesperson with strong instincts and the discipline to execute. You are energised by growth and motivated by closing deals. You know how to win trust quickly and how to move complex deals forward without losing momentum.

You bring:

• 3+ years experience in B2B sales, partnerships, or commercial roles (ideally consultative/complex sales).

• A proven track record of closing deals and hitting targets.

• Excellent stakeholder management and negotiation skills.

• A structured approach to pipeline management and prioritisation.

• Confidence and maturity to work closely with a founder and operate with high ownership.

• Fluent/Native Dutch skills.

Nice to Have

• Experience selling into project developers, real estate developers, municipalities, housing corporations, or built environment stakeholders.

• Strong knowledge of the property development ecosystem or the willingness to learn.

• Experience working within a development firm, or closely alongside developers in the built environment sector.

• Experience managing or mentoring colleagues (or strong readiness to grow into a leadership role).

• Affinity with community-led housing, collective building, or impact-driven development.

  (We can teach the domain; what matters is curiosity and alignment.)